Quiterian Analytics expands its set of advanced and predictive analytics techniques by adding the method Association Rules. As always, in an easy way that provides immediate results. Its ability to detect patterns of relationship or affinity between data generates instantly an applicable set of rules. From all the results obtained, only the most effective rules are automatically selected from the rest in order to provide key business information.
RFM Analysis (Recency, Frequency, Monetary)
Customers who have purchased more recently, more frequently, and have spent more money, are likelier to buy again. But those who haven’t, are less valuable for the company and therefore, likely to churn. RFM Analysis is crucial to maximize customers with high LifeTime Value, to target the most responsive and highest future value customers and to retain customers on time, while optimizing costs and incomes.... download