Documents

Increase sales through personalized offers

Online tourism gives the advantage to online travel agencies, tour operators and airlines of directly interacting with customers and offer them in a more direct and effective way products that meet their preferences and needs. Their main challenge is to promote the services portfolio through highly effective promotions and campaigns that generates a greater sales volume, competitiveness and efficiency. download

Solution for eGaming & Online Gambling companies

How to increase customer acquisition and reduce abandonment. In the competitive eGaming industry leading companies require fast and agile ways for analyzing their customer base in order to establish effective strategies that improve their gaming experience, increase loyalty, and generate new business. Valuable business insights obtained from their own data empowers companies to deliver gaming experiences that will have customers feel exclusive, and also help business executives make fast and more informed decisions. download

Solution for eAnalytics (intensive integration of web & e-mailing)

Off ering products and services adapted to each customer increases conversion levels by more than 7%, according to Aberdeen*. In order to achieve that is necessary to know in depth their interests, preferences, web behavior and responses to campaigns. By integrating in a single platform web data, emailing, social media and transactional data, organizations can have in a fast and agile way, a complete vision of their customers and prospects that will allow them to design more successful marketing campaigns with individualized off ers and adapted to the each client. download

Solution for eCommerce Business Units

Recent studies from Aberdeen Group shows that companies using advanced and predictive analytics techniques in their data, have a year-year 13% increase in the average value of their sales transactions, compared to a 2% decrease at other companies that do not use them. To maximize the value and profi tability of the customer base is necessary to integrate in a single platform all traditional operations along with effective e-business strategies, for obtaining a comprehensive business view, perform advanced tracking of customers' behavior, accurate segmentations and effective campaigns. download

Solution for Pure-Click companies

eCommerce companies that operate only through Internet (Pure-Click) need to have a detailed vision of their clients' behavior, and the agility and flexibility for reacting as fast as the market requires. Customer service is a key element of their success and therefore, in all phases of the buying process (from clients' web visit to product delivery) they must operate in compliance with high quality levels. download

Cut costs with efficient management of inventory and logistic routes

Within a context of increasing competitive pressure, high-demanding customer requirements and encouraging challenges arising from globalization, it is imperative to prevent loss, to reduce costs and unproductive waiting times, and to increase service levels. Early detection of competitive advantages in all links of supply chain implies to efficiently manage inventory and warehouses, to optimize logistic processes and routes and to reduce time to customers. download

Challenges and Solutions of Web Analytics

According to Gartner sources, more than 90% of organizations use tools to measure their websites performance and effectiveness. But it seems only 3% of them utilize Business Intelligence and/or Visual Data Mining software with advanced functions to trace and implement web analytics strategies. The research BI Today and Tomorrow (2011), developed by Quiterian, corroborates this. download

The challenge of ensuring the integrity, security and consistency of the information in order to speed up the necessary formalities for the efficient development of traffic operations and processes

In order to reduce formalities and speed up procedures and decisions-making, the official institution regarding traffic and mobility in a Latin American country got equipped in 2010 with Quiterian's visual data mining software, through Nase's advice and support, which is current member of the Quiterian Business Partner Network (Quiterian's international partners network) download

How to increase 20% the responses to a marketing campaign in second and third waves

Implementing the analytical CRM through Quiterian DDWeb enabled business users to improve 20% effectiveness in marketing campaigns. Costs and losses got reduced and, additionally, they could improve the customers retention and acquisition rates, while both the ROI and the average expense per customer got boosted.As a result, a more loyal and valuable customers portfolio was built. download

Forecasting the energy production to optimize its market value

The production capability of renewable energy producers and suppliers mainly depends on the climate. Being anticipative and getting to know quite in advance how the production varies not only will make these companies eco-friendlier and more environmentally sustainable, but they will also be more competitive within the global economic environment. download