Quiterian reinforces its know how in the health industry through a partnership with Etika Consultores

July 25, 2011

The consultancy, headquartered in Chile and specializing in the pharma and health industries, joins the Quiterian Business Partner Network to market Quiterian DDWeb in its area of influence

Miami, FL, July 25, 2011 – Quiterian, company responsible for the development and marketing of the Visual Data Mining platform for business users Quiterian DDWeb, announces a strategic agreement with Etika Consultores. The Chilean consultancy firm, specialized in pharmaceutical marketing and in the health market in general, will distribute Quiterian DDWeb in Chile.

With headquarters in Chile, Etika Consultores has 20 years of experience in providing innovative solutions to maximize the management, competitiveness and profits of its customers in the healthcare industry. Etika has delivered consultancy services to leading laboratories in Argentina, Ecuador, Colombia, Venezuela, Spain and England. Through this partnership with Quiterian, the consultancy will complement its suite of Business Intelligence tools and solutions with Quiterian DDWeb’s Visual Data Mining for non-technical users and analysts.

On the other hand, Quiterian has gained vast expertise in the European health industry, where the company has provided added value solutions to customers both from the public and the private sectors (blood and organs banks, clinics and hospitals, mutual insurance companies, etc.) In fact, Quiterian has recently launched a business unit specialized in healthcare in the Eastern coast of the US, in order to replicate its European successful stories and achieve golden references. This strategic alliance lets Quiterian bring its advanced and predictive analytics solutions closer to the Latinamerican health industry, together with Etika Consultores.

Marcelo Arnone, Channel Vicepresident of Quiterian, predicts a fruitful partnership: “Etika has broad experience in the pharma industry and in marketing applied to health issues. Adding this to our own know how and to Quiterian DDWeb’s analytical capabilities, surely our agreement will get reinforced and this will let both of us bring competitiveness to our current and future clients, and automate their best practices to improve their business efficiency.”

Referring to this partnership, the CEO of Etika Consultores, Jaime Jankelevich, points out: “The synergies that we will generate with this alliance between Etika and Quiterian will bring to our customers a highly specialized expertise, aimed at providing them with the increasingly complex task of understanding the changing market dynamics, the customers evolution and the importance of competitors. Within an increasingly competitive context, Business Intelligence is an essential discipline to be adopted by companies and our agreement with Quiterian will let us deliver this vision to our current and future customers.”

The partnership between Quiterian and Etika Consultores in framed within the growing Quiterian Business Partner Network, made up of distributors specializing in BI (VAR-Value Added Reseller), vertical software developers (ISV-OEMs) and implementation consultants.