Web Behaviour Recorder (WBR)

Integrating web activity in the analytic model

Web Behavior Recorder (WBR) tracks the path web visitors make and follows campaigns in real time.

With WBR you can track your web users and discover:

• Which sites they visit.
• Which documents they download.
• Which products from the virtual shop they select.
• How to anticipate to your visitors movements and detect business opportunities before your competitors do.

Moreover, WBR follows campaigns in real time and detects possible deviations or improvement flanks well in advance, with the aim of modifying their course or making the necessary adjustments instantly.