Campaign Workflow

Integrated vision of your campaigns

Brochure: Dynamic Campaign

Integrated vision of your campaigns Download

Campaign Workflow is Quiterian Analytics’s module for integrated management of all the stages in a marketing campaign. It provides a 360º vision of customers/suppliers/staff, in order to analyze responses better and help you make the right decisions.

With full autonomy and from a single platform you will be able to:

• Upload data.
• Identify segments.
• Select a target.
• Design the campaign<./li>
• Identify the best channels for its launching.
• Generate the campaign.
• Maintain control through automatic monitoring.
• Identify the micro-segments that register better responses and refocus the campaign on them.
• Analyze the results.
• Reuse the information by reloading all data and redefining segments for a new campaign.

Campaign Workflow creates a circle of high added value for your business by giving a total and immediate control over all campaigns that will offer you the most from data at all times:

• Integrated Gantt view.
• Control of the cost per action.
• Systematic campaign planning.

Instant and intelligent Segmentation

By integrating transactional data with campaigns results, Campaign Workflow puts advanced analytics into action to draw customers’ profiles with relevant variables, project them adequately for a precise segmentation and select from it the most accurate target.

Introduction:

What is Campaign Workflow? It is a tool for creating and managing marketing campaigns address to your customers.

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Configuration:

What is the necessary pre-configuration to create a campaign? Before you create a campaign you must know the workflow, level of resolution, media, actions that will be used and the strategy.

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Campaign creation:

How can we create a campaign targeted to customers who buy the products of MA product family? With Campaign Workflow you can create and manage all types of campaigns.

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Campaign execution:

How can we execute the campaign of MA products? With Campaign Workflow you can easily create, execute and analyze all types of campaigns.

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