Integrated vision of your campaigns

It seems a contradiction the fact that marketing professionals base most part of their work on making target segmentations in order to prepare and launch online and off line campaigns but, on the contrary, they miss the customer’s tracking in crucial stages of the process, obtaining biased results.

Because of this, some of the main challenges that current marketing departments and agencies must face include designing campaigns that cause impact on the appropiate target. And, even more important than this, to control all stages of the campaign, so that the company can correct or redefine its course in real time and improve future campaigns.

Previously to launching a campaign, BIRT Analytics loads data, selects the target, designs the campaign and defines the best channels for its launching, in order to generate that campaign afterwards and not to miss any detail of its evolution. This makes it possible both to identify improvement flanks and correct them, and to detect micro-segmentations that best answer to the campaign in order to redirect it to them, analyzing the results individually. And, finally, to load data once again, reusing the information and the defined segments for future campaigns.

To sum up, BIRT Analytics contributes to create a high value circle for the business.

These are some examples of Advanced Marketing Solutions, designed for Segmentation and Campaigns:

Multiwave campaigns
Optimizing customer segmentation
Identify best channel for campaigns
Optimizing channels for campaign
Contact optimization
Multichannel Campaign Managenement
Quick count & selection
Efficiency in campaign workflows

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