Different data sources as social media, sales, web analytics, campaigns,...

In an increasingly competitive market, obtaining information in detail from each customer, making advanced segmentations and having a total control of the customer management process will let you anticipate to unpredicted situations and increase conversion.

The challenge: 360º knowledge of customer’s behaviour

Full vision of customers and campaigns
Instant and valuable segmentations
Integral campaigns management
Churn prediction and soon detection of conversion opportunities
Individualized customer’s behaviour related to each campaign

The Solution: BIRT Analytics

Tracks customers’ online activity through Web Behavior Recorder, obtaining information in detail of their behaviour.
Enriches the information from campaigns by crossing it with transactional data (products, sales, databases,...)
Makes accurate and intelligent segmentations.
Predicts tendency to churn and detects cross and up selling opportunities, through Data Mining and Predictive techniques.
Digital campaign feedback. Not only does BIRT Analytics allow to know the click through ratio (CTR), but also to know in detail the individual web activity related to each campaign.
Campaign Workflow, for an inmediate and total control of all campaigns, extracting more value from data in every moment.

BIRT Analytics’s Benefits

More capability to react and more effective campaigns: Knowledge of the whole process of customer’s management in real time, in order to face any deviation quickly.
Better segmentations due to a total knowledge of your online shop’s visitors and an optimal classification of those visits.
Anticipation to customer’s value loss, cross and up selling opportunities, trends and needs... that help increase conversion and offer a suitable portfolio to customers.
Optimization of resources through an automation of the business flow with BIRT Analytics iWorkflow.
Agility and capability to analyze millions of data instantly and securely.
Autonomy and empowerment of users and drastic reduction of IT’s workload and costs.

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Related documentation available

Integrating transactional data and web activity [Brochure]

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